How Mobile Optimization Improves Your CTR

You might not know this, but most top marketers do. Statistics show that 61% of the clicks your website receives come from mobile searches. Additionally, Google secretly ranks your website based upon how usable it is from a smartphone. If your company’s website isn’t pretty, quick, and optimized for mobile use, you’re inadvertently losing out on 61% of your target audience. 

What is a Click-Through Rate (CTR)?

Your website’s click-through rate can be defined as the ratio between clicks and impressions (how many times your website pops up on somebody else’s screen). For what it’s worth, clicks only count in your favor if a potential customer sticks around long enough for your website to fully load on their end. 

Here’s a quick example – if your website had 100 impressions and received 7 clicks, your CTR would be 7%. In order to convert the highest percentage of your target audience into paying customers, you’ll want to aim for a CTR between 2-5%. 

Does Mobile Optimization Really Improve CTR That Much? 

Simply making sure that your website is optimized for smartphone browsing will improve your CTR rate beyond what you may have thought possible. 61% of all searches made through Google from 2013-2021 came from smartphone users. The number of people worldwide who use tablets, smartphones, and nameless mobile devices to search for products online will continue to grow. 

A recent study by Google reveals that 53% of mobile users don’t stick around if your website takes longer than 3 seconds to load. After that window of time elapses, you’ve lost a click (and a potential conversion). Making sure that your website doesn’t take longer than 3-5 seconds to open on an outdated Android phone is just as important as making your homepage appear high-tech and innovative. 

Additionally, optimizing your webpage for smaller screens (we’re looking at you, iPhone 5s) will make it a lot easier for your target audience to scroll through your website uninterrupted. In case you decided to skim through all of this, mobile optimization is incredibly important as a ranking factor and shouldn’t be neglected.

Can My Website Rank For Mobile Optimization?

Following a few simple steps can turn your company’s website from a mobile nightmare into an easily accessible browsing experience for everyone who comes across it. The first thing you’ll want to do is remove any unnecessary clutter from your website. Cutting down on excess information or re-wording your existing website to say the same thing with fewer words will work solely in your favor. 

Next, you’ll want to ensure that your social media plugins don’t take up valuable real estate on a smaller smartphone screen. The goal here is to achieve beauty and facilitate engagement through simplicity. 

Once you’ve made adjustments to your website, you can test your site against Google’s “Mobile-Friendly Test” by copy-and-pasting your website’s URL.