Email Marketing Content

It’s no secret that email marketing isn’t as popular as it used to be. Even if your message manages to slip through the cracks of Gmail’s “Junk,” “Social,” or “Promotions” folder, your chance of getting a response is quite low. If you’re spamming cold emails to various leads with no personalization or flair included, you can expect just one out of every 100 people to respond to your messages.

Still, this method of getting noticed can work in your favor when you hire someone that knows how to write email marketing content. I do the heavy lifting to design, develop, and hard-launch pitches that speak to the heart and soul of your target audience. Personalization boosts your response rate from 1% to anywhere between 10% - 15%.

If you’re not a fan of percentages, that means 10 to 15 people will most likely reply for every 100 emails you send out.

Think of it this way. Would you respond to a soulless message that clearly shows the sender put zero effort into understanding who you are or what you do? If you’re like most people, the answer is - of course not. If you’re looking for a noticeable boost in sales and general engagement, your email marketing content needs to sound human.

Now, consider the following scenario. If you got an email that addressed you by name and commented on the fantastic work you were doing, you might be more inclined to respond (or at least read the email in its entirety before moving it to the trash bin).

Not everyone has the time or ability to spend hours drafting out the perfect pitch, but I’ve got plenty of time on my hands to research the ideal email marketing content plan for you and your target audience. If you’re looking for a dedicated and results-driven email marketing content writer, I’d encourage you to get in touch.